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Independent software development. Built in BC.

Web & mobile apps.
Built around you.

We build custom software for your customers and your team, with automation and AI thoughtfully integrated.

A new product. A better process. A next step.

VelveteenMusic operations ↗
Velveteen's public catalog product tour
ClefBusiness software ↗
Clef's public bookkeeping preview with illustrative data

A little of what we build.Explore the products below ↓

From your first idea to your everyday operations.

Web & mobileAutomationAI integration

Good ideas.
Working software.

These are our own products. They show how we approach complex workflows, thoughtful interfaces, and software we keep building and improving.

Our flagship productWeb platform

Velveteen

The business of music,
in one place.

Distribution, catalog management, pitching, royalties, and an AI assistant. A connected platform for artists and the teams behind their releases.

SaaS · Complex workflows · AI assistance

Explore Velveteen
Velveteen's catalog product tour, with releases organized in a single workspace
Public product tour · Illustrative data
MusicList's Canadian music directory with profile discovery and search

MusicList

Live directory

An industry, connected.

A Canadian music directory that brings artists, professionals, and organizations together through searchable profiles and ownership verification.

Search · Structured data · Profile workflows

Public directory

Clef's bookkeeping dashboard showing an illustrative business overview

Clef

Early access

Complex numbers. A clear picture.

Bookkeeping built for the business behind music. Royalties, expenses, invoicing, and financial reporting brought into one workspace.

Financial workflows · Reporting · AI integration

Public product preview · Illustrative data

MixPass's listening-room preview with a waveform, mix versions, and timestamped feedback
Public product preview · Example project
Collaboration & mediaBeta

MixPass

Less back and forth.
More making things.

A shared workspace for music in progress. Audio versions, precise feedback, collaborative lyrics, and final deliverables stay with the project.

Media interfaces · Versioning · Collaboration

Explore MixPass
Personal healthWeb & mobile

Strata

Your health.
A clearer picture.

A personal health vault for sleep, movement, nutrition, and lab results. Connect Apple Health, explore your patterns, and bring your own AI assistant into the conversation.

Health dashboards · Data visualization · AI integration

Explore Strata
Strata's public preview with example heart rate, daily steps, and sleep trends in its dark indigo dashboard
Public product preview · Illustrative health data

What would you
like to make possible?

You might be starting from an idea, a spreadsheet, or an application that needs to do more. We can help you find the next step.

Tell us what you have in mind

Build a new product.

Turn an idea into a web app, mobile app, or SaaS platform. We work through the product design, development, and launch with you.

Web & mobile applications / SaaS / Customer portals

Make work flow better.

Give your team software that fits the way they work. Replace scattered spreadsheets, connect systems, and automate the repetitive parts.

Internal tools / Dashboards / Integrations & automation

Bring AI into the application.

Add intelligent search, assistants, or workflow agents to new or existing software, with clear controls and people involved where it matters.

AI features / Knowledge search / Assisted workflows

Clear steps.
A shared direction.

We work through the problem with you, agree on what to build, and keep you close to the work as it takes shape.

  1. 01

    Understand & define

    Get to know your goals, your users, and your current workflow. Agree on a useful scope and a clear plan.

  2. 02

    Design & build

    Turn the plan into working software. Review real progress together, test the details, and refine the experience.

  3. 03

    Launch & improve

    Bring the application into use, support the handover, and plan the improvements that come next.

We build products.
And live with the details.

Velveteen Technologies is a Canadian software development company. Our experience comes from designing, building, and operating our own products across music, business, collaboration, and personal health.

That work gives us a practical perspective on the whole application: the interface people use, the systems behind it, and the workflows that need to keep running.

Now we're bringing that experience to custom web and mobile development, automation, and AI integration for other businesses.

What are you
thinking about?

An idea for an app? A process that could work better? Tell us where you are and what you want to change.

We’ll start with a conversation, then work out the right scope and next steps together.

Usually back to you in 1–2 business days.

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